Levitra lead creative goes to Euro RSCG

10/9/2008 | Adweek

Lead creative chores on erectile dysfunction drug Levitra, which is co-marketed by Schering-Plough and GlaxoSmithKline, have gone to Havas' Euro RSCG, following a review. Incumbent Omnicom Group's BBDO, New York, did not defend the business.

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