Madden vies for place in sports arena

10/9/2008 | Adweek

Deutsch/LA in Marina del Rey, Calif., working with Zoom Media, has developed an outdoor effort for the PSP limited-edition Madden NFL 09 console game, in which TV monitors at stadium concession stands are wrapped with images of the product. The idea is to establish PSP as "more of a straight sports brand than a sports game brand," according to Eric Hirshberg, president and CCO of Deutsch/LA.

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