Niche sports to be played out on social net series

10/9/2008 | Mediaweek

"Wild Frontier of Sports" is a six-part series on social-media site imeem focusing on "niche sports" like urban golf and soapbox derby racing. The show, which is a co-production with green-oriented social-media company Good, has signed up as its sponsor sneaker marketer Saucony.

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