Google tests flat-rate search ads

10/9/2009 | Advertising Age (tiered subscription model)

The search giant is testing a new way of pricing search-engine ads for local advertisers in San Diego and San Francisco. Instead of bidding on keywords, marketers will be able to pay a flat rate. Typically, keywords are sold on an auction basis. The experiment also includes a click-to-call functionality that lets marketers know which calls are being routed via the Google search ad.

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