Report: Second half of 2009 should see stronger Web ad performance

10/9/2009 | Mediaweek

The online ad category from July to December is expected to outperform the first half, which saw sales fall 5.3% to $10.9 billion, versus year-earlier levels, eMarketer is reporting. The projection is based on a stronger than expected performance for display ads from January to June, according to this article.

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