Audi app uses AR to put a new A3 in UK driveways

10/9/2012 | (U.K.) · Drum (Glasgow, Scotland), The

Audi UK's new application lets iPad owners not only get a 360-degree view of the new A3's interior but also obtain an augmented-reality image of how the model would look in the viewer's driveway. "For a car as important to Audi as the all-new Audi A3, it was essential that we enabled our fans, customers and prospects to experience the new model without having to rely upon going into a centre," said Audi UK's digital manager, Hugh Fletcher.

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