McDonald's goes mobile for return of Monopoly game

10/9/2012 | Mobile Marketer

For its 20th offering of the Monopoly game, a McDonald's mobile ad on's iPhone application includes a 30-second video and a chance to enter the game immediately. "The campaign visuals are very strong and simple with the golden arches and the Monopoly logo, and '1 in 4 wins' is a clear message, too. I like the ability to enter a code and see if you've won a prize right from the expanded page; overall, this campaign is a winner," said Appitalism CEO Simon Buckingham.

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