McDonald's goes mobile for return of Monopoly game

10/9/2012 | Mobile Marketer

For its 20th offering of the Monopoly game, a McDonald's mobile ad on TV.com's iPhone application includes a 30-second video and a chance to enter the game immediately. "The campaign visuals are very strong and simple with the golden arches and the Monopoly logo, and '1 in 4 wins' is a clear message, too. I like the ability to enter a code and see if you've won a prize right from the expanded page; overall, this campaign is a winner," said Appitalism CEO Simon Buckingham.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA