McDonald's goes mobile for return of Monopoly game

10/9/2012 | Mobile Marketer

For its 20th offering of the Monopoly game, a McDonald's mobile ad on TV.com's iPhone application includes a 30-second video and a chance to enter the game immediately. "The campaign visuals are very strong and simple with the golden arches and the Monopoly logo, and '1 in 4 wins' is a clear message, too. I like the ability to enter a code and see if you've won a prize right from the expanded page; overall, this campaign is a winner," said Appitalism CEO Simon Buckingham.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
DeviantART
NY, NY
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
Product Marketing Manager-B2C
RetailMeNot
Austin, TX