A&E rebranding includes new look, "Be original" slogan

10/9/2013 | Hollywood Reporter (free content), The

A&E in December will relaunch its brand under the theme "Be Original," reflecting the network's shift to all-original programming during prime time. The changes include new visuals on TV and a revamped website. "We felt like we could really own 'originals' the way USA has managed to own 'characters' and TNT owns 'drama,'" said Guy Slattery, A&E's executive vice president of marketing.

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Hollywood Reporter (free content), The

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