Cosi mobile contest requires an in-store visit to play

10/9/2013 | MobileCommerceDaily.com

Cosi is encouraging in-store visits through a mobile contest by inviting customers to bring in game pieces to discover whether they've won a prize. "We're using the sweeps as a way to raise awareness of those offerings, while giving consumers a reason to come in-store and maybe try" one of Cosi's new fall menu items, said Marketing Director Marc Lapides.

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Mobile App Acquisition Manager
Publishers Clearing House
New York, NY