DAA to form its own "do not track" group

10/9/2013 | Adweek

The Digital Advertising Alliance will split off from the World Wide Web Consortium's "do not track" group to work on its own browser-based solution, DAA Managing Director Lou Mastria said. The announcement came amid a W3C vote on whether to continue work given the multi-stakeholder group's two-year stalemate on establishing voluntary "do not track" guidelines for the online advertising industry.

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