Ferragamo launches shoppable video series for mobile

10/9/2013 | Luxury Daily

Italian footwear retailer Salvatore Ferragamo is promoting a video series with a banner advertisement appearing on The New York Times' mobile website. Consumers who click on the ad are taken to the landing page for "Walking Stories," a three-episode series by Italian film director Luca Guadagnino. Shoppers can click on the videos to shop for the shoes that appear.

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