The future of marketing will rely on 5 specific roles

10/9/2013 | Content Marketing Institute

Challenges of big data, social media and diverse audiences provide five paths that chief marketing officers can take to lead future efforts, Tyler Douglas writes. One type is the "data scientist," who will bring data and analytics knowledge to help companies best determine which available data is actionable. Other paths for CMOs include focusing on customer experiences, mastering social media and creating a holistic view through research.

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