J.C. Penney goes back to classic logo

J.C. Penney is continuing to undo the changes made by former CEO Ron Johnson, scrapping the the American flag-styled logo introduced in 2012 and reverting to its classic logo. The company is also dropping its "jcp" branding, said spokeswoman Kate Coultas. "The change will give our loyal customers a sure sign that we're still the store they know and love," she said.

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