J.C. Penney hopes classic logo will bring customers back

J.C. Penney is continuing to undo the changes made by former CEO Ron Johnson, scrapping the the American flag-styled logo introduced in 2012 and reverting to its classic logo. The company is also dropping its "jcp" branding, said spokeswoman Kate Coultas. "The change will give our loyal customers a sure sign that we're still the store they know and love," she said.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO