Mozilla's plan spurs industry to prep for "cookieless" Web

10/9/2013 | Adweek

The Digital Advertising Alliance is meeting with members including the Interactive Advertising Bureau as well as industry leaders to come up with a response to Mozilla's plan to automatically block cookies in its future Firefox browser, a move that would harm small Web publishers who rely on third-party ads, according to the alliance. "We have to prepare for a cookieless world," says Blue Kai CEO Omar Tawakol.

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