Urban Airship: Push notifications can be highly effective -- or annoying

10/9/2013 | Mobile Marketer

Research by Urban Airship reveals the promise and the danger of push notifications, with consumers comments on Twitter revealing sharp reactions in both directions. "Mobile devices are inherently personal and unlike every channel that came before requires brands to think differently about customer engagement," said Brent Hieggelke, Urban Airship's chief marketing officer. To find success with these notifications, marketers need to target loyal users and be sure to provide value when pushing messages on mobile.

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