CPG companies find "going green" a tough job

10/10/2007 | Wall Street Journal, The

Wal-Mart's push for a greener image has encouraged manufacturers such as Procter & Gamble and Unilever to carry out initiatives to become more environmentally friendly. The programs, which include shrinking detergent bottles for more concentrated content and cutting down on packaging to reduce costs, require considerable initial investments, changes in manufacturing processes and larger advertising budgets.

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