Taco Bell brings soft-serve ice cream to Mexico

10/10/2007 | San Diego Union-Tribune

Taco Bell is reopening in Mexico for the first time in 15 years, using the slogan "Es Otra Cosa," or "It's Something Else," to distinguish its fare from that of Mexico. Branding its cuisine as "American," the quickservice chain's first new Mexican store offers French fries, soft-serve ice cream and Taco Bell's Americanized taco, renamed the "tacostada."

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San Diego Union-Tribune

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