Unilever chided for clash between Dove, Axe ads

10/10/2007 | Los Angeles Times (tiered subscription model)

The advocacy group Campaign for a Commercial-Free Childhood is charging the consumer packaged goods giant with hypocrisy for running a campaign for Dove that draws on positive, accepting images of women, while at the same time marketing the male-focused Axe line using comic depictions of sexually aroused women. Unilever spokeswoman Anita Larson answered the charge, saying, "Each brand effort is tailored to reflect the unique interests and needs of its audience."

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