Online ad growth predicted despite economic slowdown

10/10/2008 | Hollywood Reporter, The

The Berlin-based European Information Technology Observatory is predicting 23% growth in worldwide online advertising this year, with a 13% uptick being forecast for spending on the format in the U.S. Global online ad spending is expected this year to total $43.3 billion, with $18.6 billion in U.S. spending, $12.4 billion in European spending, $4.5 billion in Japan and $1.6 billion in China.

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Hollywood Reporter, The

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