BzzAgent product advocate network finds new ways to thrive

10/10/2011 | Advertising Age (tiered subscription model)

The "primordial" word-of-mouth that Procter & Gamble launched with its BzzAgent network in 2001 has been succeeded by more familiar social networks but still remains relevant in its own right. In part, this is because BzzAgent, which was acquired this year by loyalty-program company Dunnhumby, works with advocates who have been screened and are better understood than fans on Facebook, which itself is leveraged by BzzAgent as one of several outlets for new products and partnerships.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA