Steve Jobs' unconventional leadership secret

10/10/2011 | Harvard Business Review online

Steve Jobs' unique management style focused on creating meaning, Roberto Verganti writes. "'Managing by meaning' is recognizing that people are human: they have rational, cultural, and emotional dimensions, and they appreciate the person who creates a meaning for them to embrace," he explains. Jobs' approach has long been eschewed by business schools, but there's much to learn from it.

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