Beer, spirits marketers boost TV ads, product placements

10/10/2013 | Variety

MillerCoors' product-placement deal with Turner Broadcasting is likely the biggest example of an emerging trend: beer and liquor marketers supplementing their increasing TV ads with content integrations. The new Esquire Network has signed a charter-sponsor deal with Remy Martin and recently highlighted Samuel Adams beer in a "Brew Dogs" episode. "Spirits and beer have never been more intense than right now," said Dean Ferenac, an ad buyer at Initiative who handles the MillerCoors account.

View Full Article in:

Variety

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Account Manager
Crain's New York Business
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Ahalogy
Cincinnati, OH