MillerCoors' product-placement deal with Turner Broadcasting is likely the biggest example of an emerging trend: beer and liquor marketers supplementing their increasing TV ads with content integrations. The new Esquire Network has signed a charter-sponsor deal with Remy Martin and recently highlighted Samuel Adams beer in a "Brew Dogs" episode. "Spirits and beer have never been more intense than right now," said Dean Ferenac, an ad buyer at Initiative who handles the MillerCoors account.
Beer, spirits marketers boost TV ads, product placements
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