Commonwealth to run Chevy's launch of re-engineered Malibu

Chevy is treating its campaign for the 2014 Malibu "as an all-new launch," after the previous model flopped with consumers, according to U.S. marketing chief Chris Perry. Marketing, led by Commonwealth, includes a commercial that debuted this week during the baseball playoffs showing dads bringing children to school. The tagline is "The car for the richest guys on Earth."

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