ESPN joins AOL's online video network

10/10/2013 | Bloomberg Businessweek

AOL has signed a syndication deal with ESPN that adds the sports giant to AOL's online video network. The deal allows ESPN to sell preroll ads for video clips and share the revenue with AOL. "Advertisers tell us there isn't enough quality inventory, and we're working fast to deliver that," says Ran Harnevo, head of the AOL video unit.

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