How to increase holiday catering sales

10/10/2013 | FastCasual.com

Now that fall is in full swing, restaurants should start marketing their catering services in order to snatch up holiday party sales, writes 15-year catering veteran Erle Dardick. Catch the eyes of in-store diners with large signs displaying current catering customers, develop a limited-time-only holiday menu and think twice before offering any discounts.

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