By not optimizing their keywords frequently enough, small and medium-sized businesses are squandering 25% of their Google AdWords budgets, according to a WordStream study. The SMBs also don't spend enough time on lead generation, and almost all SMBs ignore click-to-call buttons, according to Larry Kim, WordStream's chief technology officer.
SMB spending on Google search is inefficient, study shows
SmartBrief Job Listings for Media
|Director, Operational Enablement and Excellence||
Pandora Media, Inc.
|Sales Director - ROBLOX (New York)||
|New York, NY|
|Assistant Professor or Instructor of Advertising||
Loyola University Chicago
|National Sales Manager/Midwest||
American City Business Journals/The Business Journals