SMB spending on Google search is inefficient, study shows

10/10/2013 | Adweek

By not optimizing their keywords frequently enough, small and medium-sized businesses are squandering 25% of their Google AdWords budgets, according to a WordStream study. The SMBs also don't spend enough time on lead generation, and almost all SMBs ignore click-to-call buttons, according to Larry Kim, WordStream's chief technology officer.

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