In this article, Marc Prosser explains why he and his business partner decided to abandon their startup idea, which was designed to help companies save money on travel. Their idea seemed to make sense, but they quickly learned through market research that customers just weren't that interested. Still, the experience was not a total loss. "If you can test the assumptions on which your business is based in the first six months of operation, then it's been a successful period of time, even if it means deciding to close the business," Prosser writes.
Published in Brief: