Franchisee plans Roy Rogers' comeback

10/11/2005 | Washington Post (tiered subscription model), The

The Plamondon brothers want to open 100 new Roy Rogers outlets in the Washington, D.C.-Baltimore area by 2010, in an effort to revitalize the chain. The restaurant will be challenged to resonate with younger diners, but industry consultants believe Roy Rogers' mid-Atlantic appeal makes it a prime candidate for a comeback.

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Washington Post (tiered subscription model), The

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