Euro RSCG lands Boniva account

10/11/2006 | Adweek

Havas' Euro RSCG, New York, has won the account for osteoporosis drug Boniva, which is jointly marketed by GlaxoSmithKline and Roche, in a review. According to sources, Euro RSCG beat finalist Omnicom Group's BBDO, New York, and incumbent Saatchi & Saatchi Consumer Healthcare reportedly did not participate in the review.

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