GCSAA introduces strategic marketing program

10/11/2007 | Golf Course Industry Magazine

The Golf Course Superintendents Association of America has launched the Partner Recognition Program to provide marketing and advertisement opportunities for its members. "Our members and their facilities will benefit because they will have an improved means to receive information from industry relating to new products, services, management programs, etc.," said Steve Mona, CEO of GCSAA. "That only enhances their ability to manage their golf course and ensure the economic vitality of the facility and the golfer's enjoyment of the game."

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