Hispanics asked to "Think It Over" by Reynolds Wrap

10/11/2007 | Brandweek

Reynolds Wrap, via a new effort from Bromley Communications, San Antonio, Texas, is making a Spanish-language pitch for U.S. Hispanic consumers, as well as shoppers in Puerto Rico, Mexico and Panama. The "Pienselo Bien" ("Think It Over") campaign, which includes TV, radio and Web, encourages buyers to consider the quality and strength of Reynolds Wrap Aluminum Foil before choosing a cheaper brand.

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