Publicis consolidates Japanese shops

10/11/2007 | Adweek

Publicis Groupe, in partnership with leading Japanese ad agency Dentsu, has integrated the majority of its Japan-based ad units under Beacon Communications in a bid to provide clients in Japan with a wider array of services. Under its new structure, Beacon will be one of the top 10 largest full-service shops serving the Japanese market, according to this article.

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