Study: User reviews beat expert reviews in product research

10/11/2007 | eMarketer

Fifty-five percent of online consumers in the U.S. turn to user reviews for product research, an eMarketer study reveals. Expert reviews trailed at 21%, although shoppers who know what they want often go directly to an online store to make a purchase, another study reports.

View Full Article in:

eMarketer

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Manager, Internal Audit
L Brands
Columbus, Ohio
Sales Manager - Sacramento/San Jose
Pilkington North America
Sacramento, CA
Merchandising Exposure Program (MEP)
Walgreens
Deerfield, Illinois
Product Developer
Whole Foods Market
Austin, Texas
Job Shadow
Walgreens
Deerfield, Illinois