Checkers' conservative approach to growth

10/11/2010 | QSRWeb.com

Even in the midst of a franchise expansion, Checkers remains conservative and focused on the details. Led by Chief Development Officer and former Dunkin' Brands Vice President Lynette McKee, the quickservice chain aims to expand from 800 to 1,200 units by first building franchise counts in existing markets and then evaluating new potential cities including Philadelphia, Baltimore and Chicago.

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