G Series gives PepsiCo a boost

10/11/2010 | Just-Drinks.com

PepsiCo is crediting the launch of Gatorade's G Series with a volume increase in the third quarter. The Gatorade innovation, rolled out in February, is proving successful, said CEO and President Indra Nooyi, noting, "The core Gatorade franchise is moving very, very nicely, the advertising is working and we feel very good about where Gatorade is heading."

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