Gap takes online advice, restores old logo


Gap Inc., in responses to an "outpouring of comments" online and customer feedback over the past week criticizing its new logo, has restored its familiar blue brand icon. The retail chain, in trying to revise its logo, should have first tried "to engage with the online community," Marka Hansen, president of Gap Brand North America, said in a statement. "There may be a time to evolve our logo, but if and when that time comes, we'll handle it in a different way," Hansen said.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
Solutions Engineer
Portland, OR