More fliers book hotel rooms through airline websites, survey finds

10/11/2010 | USA Today/Hotel Check-in blog

About 38% of air travelers said they used an airline website to book hotel rooms this year, up from 21% in 2009, according to the SITA/Air Transport World Passenger Self-Service Survey. SITA is encouraging airlines to increase revenue by allowing their customers to book hotels, car rentals and other travel-related products and services. "The message from passengers is that airlines should implement a multi-channel approach to direct customer service not just for flights but also for ancillary services such as hotel bookings and car hire," said Cathy Stam, marketing director at SITA.

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USA Today/Hotel Check-in blog

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