Want innovation? First, stop and smell the flowers

10/11/2011 | InnovationExcellence.com

Innovation is a state of mind, says branding consultant Andy Stefanovich. To find inspiration, stop trying to emulate Google and Apple, and simply look at the world around you, he advises. "Too much attention is being paid to the 'big innovators' when there is innovation all around us. All you have to do is look," he says.

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