10 steps to building a profitable personal brand

10/11/2012 | SmartBrief/SmartBlog on Social Media

Professionals can make more money with less effort by being themselves and building a strong personal brand, Michelle Villalobos said this month at the National Association of Women Business Owners Women's Business Conference. "You want to be a celebrity in your field so that people are asking for you by name," she said. "When you're top of mind in your field, you get more referrals." Setting up a great website, blogging and using social media are all key to building a brand that people will recognize, she explained.

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