Facebook tests Pinterest-style e-commerce tools

10/11/2012 | ClickZ

Facebook is piloting Collections, an ad unit that lets brands put together curated, sharable Pinterest-style galleries of their products. The move is an attempt to persuade brands to make Facebook part of their e-commerce strategy, and to prevent an exodus to Pinterest, says social media consultant Paul Chaney. "Facebook Collections is a shot across the bow of what Pinterest is doing," he adds.

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