4 ways to improve your company's local search ranking

10/11/2013 | SearchEngineWatch.com

One big mistake many businesses make with search engine optimization is failing to submit their company information to one of the big data aggregators that Google scans, Adam Dorfman writes. Having separate Web pages for businesses' local branches also helps, as well as including geographic keywords people might use to search for a local business, such as ZIP codes or the names of neighborhoods, and engaging with customers on social media, he writes.

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