Easier navigation, checkouts and more personalization are producing higher mobile conversion rates for Sears and Gilt. Both retailers have upgraded their mobile experience in anticipation of this holiday shopping season after an encouraging surge in activity last year. "We have seen improvements in visits, conversions, average order value and especially our Shop Your Way member engagements," said Imran Jooma, executive vice president and president, online, marketing, pricing and financial services at Sears Holdings.
Sears, Gilt see results with improved mobile experience
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