Social media ads can unlock the full potential of your content

10/11/2013 | Content Marketing Institute

Search and unpaid social media aren't enough to ensure all the effort poured into content marketing doesn't go to waste, Dan Stasiewski writes. Using social media advertising for your popular content can maximize "the return on your content investment by continuing to promote website content that your audiences deem valuable," Stasiewski writes. He lists best practices for paid promotion of content on LinkedIn and Facebook.

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