Social referral platforms gain popularity with brands, consumers

10/11/2013 | MarketingWeek.co.uk (U.K) (free content)

Referral platforms that help consumers recommend products to friends are attracting more attention from brands and venture capitalists, Matthew Valentine writes. Programs including Ambassador and NextBee offer incentives for members who participate in the referral system.

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MarketingWeek.co.uk (U.K) (free content)

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