Why podcasting is a powerful marketing tactic

10/11/2013 | Duct Tape Marketing

There are far fewer online podcasts than business blogs, so podcasting can be an effective way to raise your company's profile, writes Ben Krueger, founder of Authority Engine. You will have more success with podcasting if you have already assembled a group of loyal followers and if you are able to deliver content that other podcasts have overlooked, he writes.

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