Diverse flavors, seasonal brews help boost craft beer image

10/12/2007 | Entrepreneur magazine

Despite its status as a $94 billion industry, the U.S. beer market is facing an image problem because of its long-standing reputation as an "everyman" beverage. Craft brewers, who have seen their sales increase almost 31% during the past three years, are working to change that perception and to win over more cocktail-sipping young people.

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