IAB sets April 1 deadline for adoption of lead-gen guidelines

10/12/2007 | MediaPost Communications

The IAB and its Lead Generation Committee are calling on lead-generation marketers to sign on to IAB's best practices guidelines by April 1. "Without the adoption of these practices by all advertisers, they are simply words on paper," said Gayle Guzzardo, SVP for product management at Q Interactive, and chair of the Lead Generation Committee.

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