Consumers begin to find comfort in m-commerce

10/12/2009 | Bloomberg Businessweek

Mobile commerce may finally be hitting its stride as the growth of smartphones makes it easier for consumers to shop online, according to a published report that notes how analysts have recently been upwardly revising their estimates for the sector's growth. Driving their optimism are success tales from companies such as the Papa John's pizza chain, which says its annual mobile sales are growing tenfold.

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